7 Google Business Post Ideas to Attract Local Customers

Let’s be real — running a local business is tough, especially when you’re trying to make noise online. But here’s the cheat code: your Google Business Profile (formerly Google My Business). It’s like having a mini billboard that pops up when people search for what you do.

The secret weapon? Google Business posts — bite-sized updates that show up right on your profile. They’re the digital equivalent of a sandwich board outside your shop, but way cooler.

Not sure what to post? No stress — I’ve rounded up seven no-nonsense post ideas that grab attention and drive engagement. Let’s get into it.

1. Create Urgency with Limited-Time Offers

People hate missing out — it’s science. Use your posts to push time-sensitive deals like:

  • “10% off all haircuts this week — book now!”
  • “Two-for-one coffee special — ends Sunday!”

Make the offer clear, add a deadline, and slap on a bold call-to-action button like “Claim Offer” or “Book Now”. Simple.

2. Show Your Human Side with Behind-the-Scenes Content

People buy from people, not faceless businesses. Let your audience peek behind the curtain — it builds trust and makes you relatable.

Post snaps of:

  • Your team gearing up for a busy day
  • A sneak peek of a new product coming soon
  • How you prep orders or pack shipments

It’s like inviting customers into your world — minus the awkward small talk.

For more ways to connect with your audience, check out 5 Signs Your Business Website Needs a Redesign in 2025.

3. Flex Your Happy Customers with Success Stories

Happy customers are walking billboards. Show them off.

  • “Sarah’s custom cake was the star of her wedding — let us create something special for your big day too!”
  • “John’s been coming to us for five years — here’s why.”

Got a glowing review? Post it. Before-and-after shots? Even better. Let future customers picture themselves winning with you.

4. Announce New Products or Services

Dropped something fresh? Shout about it.

  • “Introducing our new lavender latte — your new spring obsession.”
  • “Now offering weekend yoga classes — book your mat.”

Keep it short, show how it benefits your audience, and use a high-quality photo that pops.

Need tips on keeping your website fresh too? Read Why Your Business Website Needs More Than Just Good Looks in 2025.

5. Share Quick Tips and Tricks

Be the expert. Share bite-sized tips that make your audience’s life easier.

  • “3 ways to keep your houseplants thriving.”
  • “How to style your hair between salon visits.”

No fluff — just useful, scroll-stopping advice.

6. Shout Out Your Community Involvement

You’re not just a business — you’re part of the neighbourhood. Highlight your local roots with posts about:

  • Events you’re sponsoring
  • Charity drives you’re supporting
  • Partnerships with other small businesses

It shows you care about more than just sales — and makes locals more likely to back you over a big chain.

7. Google Business FAQs — Before They Ask

Stop answering the same questions in your DMs — turn them into posts.

  • “How do I book an appointment? Here’s how.”
  • “What’s our return policy? Let’s break it down.”

One question per post. Clear answers. Less back-and-forth.

For a deeper dive into streamlining your online presence, check out Understanding Website Costs in 2025: Expert Guide to Fair Pricing.

How Often Should You Post?

Consistency beats intensity. Aim for 1-2 posts a week. Google Business posts expire after 7 days (except event posts), so drip-feed your content to stay fresh.

Don’t Post and Ghost — Track What Works

Check your Google Business Profile Insights to see what’s popping. Look at:

  • Views — Who’s seeing your posts?
  • Clicks — Are they clicking your links?
  • Calls — How many hit “Call Now”?
  • Direction requests — Who’s navigating to you?

Double down on what works. Ditch what doesn’t.

Your Next Step

Google Business posts are like free ad space right when people are looking for you. No marketing degree needed — just real, relatable content.

Pick one post idea from this list and try it this week. Your next customer could be one Google post away.

Got questions or need help levelling up your online presence? Get in touch here.